I am a seasoned design leader committed to building digital products that deliver exceptional value to users and businesses. I build teams, foster a collaborative environment, and empower individuals to grow. I really enjoy both leveraging my strategic thinking at a high level to bring clarity to complexity, and rolling up my sleeves to work hands-on to create effective, thoughtful solutions to challenging problems.
Capabilities
I’ve led teams in developing B2B, B2C, SaaS, and enterprise-level products for global corporations and startups, shaping product visions, creating actionable roadmaps, and driving measurable business results.​
Design Strategy & Execution
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Drive user-centered design principles across the organization.
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Ensure high-quality design aligned with brand values.
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Use research and analytics to inform, validate design strategies, and develop insights into user journeys and pain points to guide impactful solutions.
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Measure performance and iterate for better outcomes.
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Build and scale design systems for efficiency.
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Utilize generative AI and other emerging technologies to drive innovation, streamline research and testing, and accelerate product ideation.
Strategic Planning & Operations
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Craft visions with top-down and bottom-up collaboration to create actionable and aligned product roadmaps with short- and long-term goals.
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Tie design decisions to measurable business outcomes, including increased conversion, higher retention, and reduced costs.
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​Streamline workflows and align cross-functional teams using agile or hybrid methodologies.
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Build consensus and resolve conflicts between user, business, and technical needs.
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Effectively manage budgets, tools, and resources to maximize impact.
Leadership & Team Building
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Define and communicate a compelling design vision aligned with business goals.
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Collaborate effectively across product, engineering, marketing, C-suite, operations, and external partners.
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Build, mentor, and retain diverse, high-performing teams, and foster a culture of innovation, growth, and accountability.
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Lead with empathy, fostering trusting and collaborative culture, and promoting inclusive and ethical design.
My design and leadership Philosophy
I believe that crafting meaningful user experiences is the most effective way to turn users into loyal brand advocates, helping businesses grow and succeed. This philosophy shapes how I manage teams, strategize vision, lead projects, and collaborate across all areas of business.
Photo by Lemon8/TikTok, 2024
Passion Project
Inherited: Jesa Ceremony, 2024
As an artist, my goal is to create experiences that explore the depths of human existence and provoke deeper questions. My work often explores the intersectional cultural inheritances and influences I carry as an immigrant who has chosen to leave my birth country and live in the U.S.
“She's a master at taking a complicated, nuanced, messy problem, boiling it down to it's core and delivering a clear, simple and beautiful solution. But more than that she's a great manager and a great collaborator—patient, understanding and always willing to go the extra mile. Trust me, I would know.”
– Staff Designer
Testimonials
“As the Global Head of Design, Misook brought immense passion, creativity, and strategic thinking to every project. Her ability to collaborate effectively with engineering, combined with her keen eye for detail, ensured that our design and engineering teams were always aligned and delivering top-tier results."
– Sr. Director of Engineering
"Misook and I collaborated on a Future Vision project for all marketplaces, where we focused on reimagining the customer experience. Her design insights, informed by significant research, were instrumental in crafting user experiences projected to drive significant revenue growth. Her ability to balance aesthetics with commercial goals is impressive."
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– Sr. Director of Product Strategy