Hi, I am MISOOK
I am a design leader, passionate about creating emotive and user-centric design backed with research, developing long-term and short-term visions with actionable plans, and connecting people to build collaborative cultures.
collaborative & Versatile
Breaking down silos to integrate different disciplines into enthusiastic collaborations.
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Articulating clear vision and goals, charting realistic roadmaps, and designing and implementing the connected processes to get there.
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Understanding product design ecosystems from a bird’s-eye view and at the ground-level, including branding and marketing, and able to connect the dots to find new opportunities.
“...She's a master at taking a complicated, nuanced, messy problem, boiling it down to it's core and delivering a clear, simple and beautiful solution. But more than that she's a great manager and a great collaborator—patient, understanding and always willing to go the extra mile. Trust me, I would know.”
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Richard Smith
Associate Creative Director at R/GA
Testimonials
“…What I really love about her is her dedication. As a design leader, not getting something done right and on time is never an option—no matter how outrageous the ask. She knows when to fight for a good idea… Her creative expertise coupled with her problem-solving abilities provide a solid foundation for great work.”
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Tathagata Samanta
Group Creative Director at EY Digital
"…Her role was definitely a challenge given the team dynamics. We were made up of various consultants, freelancers, embedded client team members and bringing together such a large team speaks loudly of her capabilities. In addition, she architected a global web design framework for the client that set the foundation of the website redesign."
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Steven Wakabayashi
Creative Director and UX Lead